News | How scammers' voices become evidence: The South Korean experience
News | How scammers' voices become evidence: The South Korean experience
Phone scams in South Korea have grown into a national threat, with total losses already exceeding $680 million.
In response, the police and the agency Cheil launched an unusual campaign called Voice Wanted, transforming the voices of fraudsters into "audio fingerprints" to aid in investigations.
Interactive posters placed in public spaces featured real scam recordings, helping citizens recognize manipulative tactics and contribute to the identification of offenders.
This campaign shows how technology, creativity, and public participation can become powerful tools in the fight against modern fraud.